The Halsey

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Identity

 

Filmmaker, photographer and New York's number one Scouser, Jonny Turton, needed an identity for an art space and community hub in Brooklyn. His place is very close to the Halsey stop, so he called it The Halsey as a way of rooting the gallery in its community. We settled on Helvetica Bold for the logotype, in a nod to the New York Transit Authority branding (pretty much every designer's favourite identity).