I had the privilege of working with The Friends of County, a passionate group of volunteers committed to the regeneration and growth of Liverpool's County Road area. For this project, I crafted a unique brand identity that resonates with the community's rich history and future aspirations. Drawing inspiration from the iconic green and cream palette of the old Merseyside Transport buses, the design reflects a deep connection to local heritage. At the heart of the brand is a twelve-sided 'threepenny bit' logo, symbolizing good financial sense and the timeless wisdom of "looking after the pennies so the pounds take care of themselves." This identity not only honours the past but also embodies the group's forward-looking vision for County Road's revitalisation