For the Sunday Best project, I crafted a brand identity that embodies the modern, inclusive spirit of this Liverpool-based co-ed Sunday football league. Drawing on vintage American sports branding, religious signage with church typography, and featuring the league owner's German Shepherd dog, Ralph, as the mascot, I created a unique and vibrant visual identity. The tagline, "reimagining Sunday football," was central to the branding, emphasizing fun, exercise, friendship, and camaraderie over competition. By blending these diverse influences, I developed a cohesive brand that truly represents the welcoming and lively atmosphere of Sunday Best.