HONOURING A LEGACY WITH A BRAND REFRESH FOR SPR

 

I was asked to give a brand refresh to Sefton Park Rangers, a local football team in Liverpool. The team’s original branding was crafted by Ricky Narito, a designer whose work I admire, so I approached this project with the intention of honouring his vision. My goal was to maintain the essence of Ricky’s design while introducing fresh elements to enhance the overall brand, ensuring that it felt modern and relevant without losing the spirit of its origins.

 

After careful consideration, the updated logo and color palette were created, and I’m pleased to say that Ricky and the rest of the team were happy with the final result. The refreshed branding can now be seen each weekend on their team kits and merchandise, bringing new life to the team’s identity while respecting the legacy of the original design.

 

LOOKING TO REFRESH YOUR TEAM OR BUSINESS BRANDING?
 

Let’s collaborate to create a unique, refreshed identity that honours your roots while bringing a modern touch. Contact me today to get started!​