For the brand refresh of Petrolblog, a YouTube channel and website dedicated to unappreciated and unloved classic cars, I sought to capture the essence of the channel’s unique focus. Knowing that Gavin, the channel’s owner and presenter, has a deep affection for classic French cars, I aimed to infuse the brand with the nostalgic charm of a 60s or 70s French brand identity. The refreshed design draws on vintage French aesthetics, combining retro typography and color schemes with a modern touch. This approach not only pays homage to Gavin’s passion but also enhances Petrolblog’s appeal to enthusiasts who share a love for these often-overlooked classics.