Projects

The Halsey

Client:

The Halsey

Creatives:

Roy McCarthy

My role:

Designer

Filmmaker, photographer and New York's number one Scouser, Jonny Turton, needed an identity for an art space and community hub in Brooklyn. His place is very close to the Halsey stop, so he called it The Halsey as a way of rooting the gallery in its community. We settled on Helvetica Bold for the logotype, in a nod to the New York Transit Authority branding (pretty much every designer's favourite identity).

The monochrome scheme is designed to let the art do all the talking, while the gallery's identity takes a back seat. This was one of those projects where it felt like the name and identity were there all along, waiting patiently while Jonny and I agonised over other ideas, only to come back to the first thing we thought of. I guess it's often the case that the simplest ideas are the most effective.

Follow The Halsey's Instagram @thehalseystudio

Work

Social

  • Twitter
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  • Instagram

Contact

Küla Studio

46D Jamaica Street

Liverpool

L1 0AF

 

Call 07403 175 505

Email mccarthyroy@hotmail.com

Studio hours

Currently working remotely

 

Mon - Wed 09.00 - 17.00

Thur - 09.00 - 20.00

Fri - 09.00 - 16.00

Call or text for weekend opening