CLASSIC.RETRO.MODERN.

DESIGNING A BOLD NEW IDENTITY FOR A CLASSIC CAR MAGAZINE

Jobs like this don't come along every day. Since 2021, I’ve had the incredible opportunity to art direct and design a brand-new classic car magazine, Classic.Retro.Modern. Unlike many others in this genre, the editorial team wanted to completely break away from traditional, outdated design conventions. No faux-heritage branding, no British racing green emblems, and no tired clichés. Instead, they sought a fresh, modern approach to a retro subject, and I was tasked with bringing that vision to life.

Working closely with the editorial team, I crafted a visual identity that would capture the essence of classic cars while appealing to today’s design-savvy audience. We embraced bold, minimalist layouts, striking imagery, and a contemporary color palette that challenged the norm in this sector. Every page and cover design would be approached with creativity, ensuring that it stood out on the shelf as a new, exciting offering in the world of automotive publishing.

The result? A magazine that’s already gaining significant traction. Reader feedback has been overwhelmingly positive and on social media we've built a reputation as a publication unafraid to push the boundaries — whether it’s showcasing an obscure Czech luxury car or featuring unconventional cover designs. In just a short time, Classic.Retro.Modern. has become the go-to magazine for enthusiasts who crave something different, fresh, and impactful.

READY TO BRING YOUR BRAND'S DESIGN INTO THE MODERN ERA?
 

Let’s work together to create something that breaks the mold and makes a lasting impression. Contact me today and let’s get started on your project.

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